Saul Alinsky, a great American organizer, laid out 13 tactical rules for use
against opponents of vastly superior power and wealth.
1. Power is not only what you have, but what the enemy thinks you have.
2. Never go outside the experience of your people.
3. Whenever possible, go outside the experience of the enemy.
4. Make the enemy live up to their own book of rules.
5. Ridicule is man's most potent weapon.
6. A good tactic is one that your people enjoy.
7. A tactic that drags on too long becomes a drag.
8. Keep the pressure on.
9. The threat is usually more terrifying than the thing itself.
10. Major premise for tactics is development of operations that will
maintain constant pressure on the opposition.
11. If you push a negative hard and deep enough it will break through into
12. The price of a successful attack is a constructive alternative.
13. Pick the target, freeze it, personalize it, and polarize it.